
The Best Processes
Frequently Asked Questions
What is a Mentor?
A business mentor is someone who has experience and expertise in a certain field or industry and who offers guidance, support and feedback to a less experienced person who wants to learn from them.
A business mentor can help a mentee to set and achieve goals, overcome challenges, develop skills and network with other professionals.
A business mentor can also provide emotional support and motivation to the mentee, as well as share their insights and perspectives on various aspects of the business world.
What is an Advisor?
A business advisor is a professional who provides professional guidance and support to entrepreneurs.
A business advisor can help with various aspects of running a business, such as planning, strategy, marketing, finance, operations, legal, and compliance.
A business advisor can also help with solving problems, identifying opportunities, and achieving goals.
What is the difference and why do I need both?
A mentor and a business advisor are both valuable resources for entrepreneurs, but they have different roles and functions.
A mentor is someone who provides guidance, support, and feedback to help the entrepreneur grow personally and professionally and has a long-term and personal relationship with the entrepreneur.
A business advisor is someone who offers specific advice, expertise, and solutions to help the entrepreneur solve a particular problem or achieve a specific goal.
A business advisor usually has a short-term or project-based relationship with the entrepreneur, like a program such as this incubator.
The difference between a mentor and a business advisor is that a mentor helps the entrepreneur develop their skills and potential, while a business advisor helps the entrepreneur solve specific challenges and achieve specific objectives.
I am meeting my Advisor now, when will I meet my Mentor?
You will get to meet your mentor in the second half of the program.
When we return from the winter break you will be paired with your mentor. You will continue to meet with them throughout the second half of the program and possibly beyond.
Meet Your Advisor!
Advisor
Lucy Huang
Lucy has over 26 years of deep expertise in building and launching new disruptive products and leading effective go-to-market plans to capture market share and/or grow revenue at 0 to 1 startups, growth/scale-stage (Series A to Series D) companies, and Fortune 100 companies.
She has extensive knowledge about:
- Business Strategy, Operations
- Product strategy
- P&L performance
- Business Development, Customer Acquisition and Retention
Advisor
Lucy Huang
Lucy has over 26 years of deep expertise in building and launching new disruptive products and leading effective go-to-market plans to capture market share and/or grow revenue at 0 to 1 startups, growth/scale-stage (Series A to Series D) companies, and Fortune 100 companies.
She has extensive knowledge about:
- Business Strategy, Operations
- Product strategy
- P&L performance
- Business Development, Customer Acquisition and Retention
Advisor
Lucy Huang
Lucy has over 26 years of deep expertise in building and launching new disruptive products and leading effective go-to-market plans to capture market share and/or grow revenue at 0 to 1 startups, growth/scale-stage (Series A to Series D) companies, and Fortune 100 companies.
She has extensive knowledge about:
- Business Strategy, Operations
- Product strategy
- P&L performance
- Business Development, Customer Acquisition and Retention
Advisor
Elisha-Kay Gross
Elisha-Kay is a dedicated professional with deep knowledge and understanding of a building business, from creation through execution, to continued growth and success.
She has extensive knowledge about:
She has extensive knowledge about:
- Team Creation & Development
- Team Empowerment & Motivation,
- Recruitment & Human Resources
- Stakeholder & Strategic Partner Relationships
- Operation & Project Management
- EOS (Entrepreneurial Operating System)
Advisor
Elisha-Kay Gross
Elisha-Kay is a dedicated professional with deep knowledge and understanding of a building business, from creation through execution, to continued growth and success.
She has extensive knowledge about:
She has extensive knowledge about:
- Team Creation & Development
- Team Empowerment & Motivation,
- Recruitment & Human Resources
- Stakeholder & Strategic Partner Relationships
- Operation & Project Management
- EOS (Entrepreneurial Operating System)
Advisor
Elisha-Kay Gross
Elisha-Kay is a dedicated professional with deep knowledge and understanding of a building business, from creation through execution, to continued growth and success.
She has extensive knowledge about:
She has extensive knowledge about:
- Team Creation & Development
- Team Empowerment & Motivation,
- Recruitment & Human Resources
- Stakeholder & Strategic Partner Relationships
- Operation & Project Management
- EOS (Entrepreneurial Operating System)

Advisor
Elisha-Kay Gross
Elisha-Kay is a dedicated professional with deep knowledge and understanding of a building business, from creation through execution, to continued growth and success.
She has extensive knowledge about:
She has extensive knowledge about:
- Team Creation & Development
- Team Empowerment & Motivation,
- Recruitment & Human Resources
- Stakeholder & Strategic Partner Relationships
- Operation & Project Management
- EOS (Entrepreneurial Operating System)
Advisor
Elizabeth Eichhorn
Elizabeth has over 15 years experience focusing on go-to-market strategy, account management, and business development.
She has extensive knowledge about:
She has worked with several startup companies ranging in the hospitality/retreat space to ed-tech, and now fin-tech. Knowing how to start and grow a company has taught her how to cross-collaborate and be resourceful on a constrained budget.
She has extensive knowledge about:
- Fundraising
- GTM
- Stakeholder & Strategic Partner Relationships
- Financial Projections
Advisor
Elizabeth Eichhorn
Elizabeth has over 15 years experience focusing on go-to-market strategy, account management, and business development.
She has extensive knowledge about:
She has worked with several startup companies ranging in the hospitality/retreat space to ed-tech, and now fin-tech. Knowing how to start and grow a company has taught her how to cross-collaborate and be resourceful on a constrained budget.
She has extensive knowledge about:
- Fundraising
- GTM
- Stakeholder & Strategic Partner Relationships
- Financial Projections
Advisor
Elizabeth Eichhorn
Elizabeth has over 15 years experience focusing on go-to-market strategy, account management, and business development.
She has extensive knowledge about:
She has worked with several startup companies ranging in the hospitality/retreat space to ed-tech, and now fin-tech. Knowing how to start and grow a company has taught her how to cross-collaborate and be resourceful on a constrained budget.
She has extensive knowledge about:
- Fundraising
- GTM
- Stakeholder & Strategic Partner Relationships
- Financial Projections
Advisor
Maya Moore
Maya Moore is the owner and principal consultant of Dani Moe Administration Services. Maya has 15 yrs of sales, 10 yrs of executive administration , and 7 yrs of project management experience in finance within commercial banking, Government ED finances and wall street financing experience.
She has extensive knowledge about:
She has extensive knowledge about:
- Access to capital
- QuickBooks Advising
- Financial Literacy
- Project Mangement
- Economic Development
Advisor
Maya Moore
Maya Moore is the owner and principal consultant of Dani Moe Administration Services. Maya has 15 yrs of sales, 10 yrs of executive administration , and 7 yrs of project management experience in finance within commercial banking, Government ED finances and wall street financing experience.
She has extensive knowledge about:
She has extensive knowledge about:
- Access to capital
- QuickBooks Advising
- Financial Literacy
- Project Mangement
- Economic Development
Advisor
Maya Moore
Maya Moore is the owner and principal consultant of Dani Moe Administration Services. Maya has 15 yrs of sales, 10 yrs of executive administration , and 7 yrs of project management experience in finance within commercial banking, Government ED finances and wall street financing experience.
She has extensive knowledge about:
She has extensive knowledge about:
- Access to capital
- QuickBooks Advising
- Financial Literacy
- Project Mangement
- Economic Development
Advisor
Maya Moore
Maya Moore is the owner and principal consultant of Dani Moe Administration Services. Maya has 15 yrs of sales, 10 yrs of executive administration , and 7 yrs of project management experience in finance within commercial banking, Government ED finances and wall street financing experience.
She has extensive knowledge about:
She has extensive knowledge about:
- Access to capital
- QuickBooks Advising
- Financial Literacy
- Project Mangement
- Economic Development
Advisor
Seante Johnson
Seante loves any opportunity to meet people and cultivate relationships that have the power to enhance goals.
She loves sharing her experiences building both a non-profit and for-profit business with new entrepreneurs to help them navigate the journey.
She has extensive knowledge about:
She loves sharing her experiences building both a non-profit and for-profit business with new entrepreneurs to help them navigate the journey.
She has extensive knowledge about:
- Developing partnerships with other organizations
- Stakeholder Engagement
- Project management
You can always reach out to your facilitator with any questions.
Facilitator
Alexis Puente
Working with organizations across the Middle East and domestically, Alexis Puente is a community engagement extraordinaire and a dedicated program manager. She has experience with large scale emergency relief projects, park design and programming, educational programming for youth and business owners.
If you need guidance on grant writing or RFP submission
Advisor
Maura Shenker
Maura began her career as an entrepreneur, learning firsthand by "making every mistake in the book." That experience fuels her passion for helping others navigate the challenges of business ownership.
She has extensive knowledge about:
- Business Financials
- Strategic Planning & Operations
- Leadership Development & Team Building
- Go-to-Market (GTM) Strategy
- Economic Development
- Grant & Fundraising Strategy
She has a particular focus on empowering women and minority-owned businesses through these areas.